A doer with vision

Prof. Hans B. Bauerfeind

From Bauerfeind Life Magazin

But he doesn’t like being in the limelight himself. Even at 80 years of age, Prof. Hans B. Bauerfeind continues to stick to his attitude of preferring to do something rather than just talking about it.

The fact that he celebrated his own 80th birthday at the end of July only with family is typical for Prof. Hans B. Bauerfeind. He has never made a fuss about himself. The handover of the role of chief executive to his successor, Rainer Berthan, at the beginning of the year also went off without making a song and dance about it – after 57 years of service in the family-owned company’s operative ­business.

Back to the roots

In 1949, Hans Bauerfeind, who was nine years old back then, had to leave Zeulenroda with his parents. After the German Reunification, he was able to return to his home with his company. “I have never regretted this decision,” the company founder’s grandson says, who advanced the development of Bauerfeind AG with courage, determination, hard work and entrepreneurial vision. Today, this manufacturer of medical aids is one of the biggest family-owned companies in eastern Germany. “Made in Germany” quality products help patients all over the world. Quality is one of the major topics dear to Prof. Bauerfeind: “For me, the company’s greatest success is that we do not compromise on quality at any time – not in the products, not in consultation and not in our service,” he said last year at the company’s 90th anniversary. The entrepreneur from Zeulenroda was awarded the German Federal Cross of Merit and the Konrad Adenauer Prize for his outstanding achievements in supporting the “Social Market Economy”, among other accolades. He was probably just as pleased about the awards given to his company as Germany’s best employer (2011) and as one of the most innovative medium-sized companies in Germany (2015).

No time for boredom

Prof. Bauerfeind no longer comes in to work in his office every day, but he visits on a regular basis. “I enjoy advancing things, whether it’s in a professional or private setting. As long as I have this energy and motivation, I’d like to continue to use it and help to implement promising ideas.” As a member of the Executive Board, Prof. Bauerfeind takes part in board meetings, where day-to-day business as well as future product and business developments are discussed, for example. A project that he and his wife, Marion, have been promoting especially in the previous months is the MANOAH holiday home estate that was opened at Zeulenroda Lake in October. The business man knows a thing or two about accommodating guests. After all, Bio-Seehotel Zeulenroda is also a part of the corporation.
And what does Prof. Bauerfeind do when he isn’t participating in a board meeting, taking care of holiday homes or promoting arts and culture? “I enjoy my spare time at home, in my garden or going hunting. We are a big family, and we enjoy being with our children and grandchildren.”

Image: Andreas Wetzel

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