Dirk Nowitzki New licensing partnership with the NBA
Bauerfeind and the National Basketball Association (NBA) have agreed a new multi-year partnership, making the GenuTrain NBA the officially licensed knee support of the professional league. Basketball star and Bauerfeind brand ambassador Dirk Nowitzki is showcasing the product himself in the USA and Canada to represent the partnership. The ties between Bauerfeind and the NBA started more than a decade ago when the trainers of the National Basketball Athletic Trainers Association (NBATA) recommended the GenuTrain to their players. Since then, the knee support from Bauerfeind has become an integral part of NBA teams’ injury prevention and treatment.
Image: Stefan Freund