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World of Bauerfeind Bauerfeind flagship stores open in Sydney and São Paulo

Issue 02/2018

2018_2_BF_Flagshipstores
Walid Yassine, Managing Director of Motion is Life
Walid Yassine, Managing Director of Motion is Life

Supports, orthoses, foot orthoses, and compression stockings from ­Bauerfeind are now also available in Sydney (Australia). The Bauerfeind distributor Motion is Life opened a modern flagship store on March 6, 2018, in the heart of the city’s Central Business District (227 Elizabeth Street), right across from Hyde Park. Customers can also have their measurements taken with the Bodytronic 600 3D measuring system at the flagship store in Sydney. “Bauerfeind products combine form and functionality in a unique way,” says Walid Yassine, Managing Director of Motion is Life (top photo, left). “They not only look good; they are also high-quality medical products that are based on extensive research and development. What more can you ask for? It’s form and functionality all in one!” Walid Yassine, who was thrilled by the collaboration on the shop’s design with our colleagues in Zeulenroda, adds: “The support we received with regard to 3D design helped us a lot in bringing the Bauerfeind brand to life at the first flagship store in Australia.”

 

 Managing Director Fernando Pasqualin (fourth from left in back).
Managing Director Fernando Pasqualin (fourth from left in back).

Another flagship store opened on March 18, 2018, in São Paulo (Brazil) – in the posh district of Moema (Avenida Agami, 369), right near the popular Parque Ibirapuera. The store, which is operated by Bauerfeind distributor BFND Artigos Esportivos Ltda., offers supports, orthoses, foot orthoses, and compression stockings in a showroom with an area of 110 sqm. Measurement technology is used in this store as well , and qualified service personnel also individually adjust orthopedic orthoses for customers directly in the shop. Says Managing Director Fernando Pasqualin (fourth from left in back in the group photo): “Working with Bauerfeind is a special experience for me. Bauerfeind is a well-known leader in Brazil when it comes to high-quality products and technologies. Seeing how we help people every day and hearing about the positive feedback we receive from physicians – all of this is a wonderful source of motivation for me and my team.” A 3D design developed in Zeulenroda was also used for the store in São Paulo.

Images: Maurício Polato, Elie Azzi/iStyle photography


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